Here at the Green Garage we’ve been having a little trouble with guests entering through the wrong inner door in our vestibule. So after a bit of discussion and design, we thought it would be helpful to put a little 5″ x 7″ sign on the wrong door that says “Please use other door.” In the photo above, the sign location is inside the red rectangle that I drew on the photo. We’ve had the sign up for a few days and it seems to be working fine. But the amount of materials and time involved was not reflected in the $4.24 price when we’re true-costing.
A local print shop (hereafter referred to as the Printer) handled the job for us. We have worked with this Printer before and they are very fast, good quality, and service-oriented. It’s also handy to be able to email them with our print requests, so that they can get going on our work and we just go there to pick it up when it’s done. This time Jason picked up the order, and he was struck by the amount of paper one tiny sign had generated. He brought it all back to me for examination.
First, the Printer printed, on 8 1/2 x 11, my four-line email detailing my simple print request (so much for the paperless office). Next, the Printer generated and printed an order summary, proof approval, quality check sign off sheet, and detail receipt, all at 8 1/2 x 11. Then the Printer placed these pages into an 11 x 17 folder, and marked the folder with a sticky note. After that, when Jason was standing at the counter waiting to check out, they printed three more copies of the receipt (3 in. wide by 29 in. altogether) at the cash register and put the whole stack, including the little sign, into a brown paper bag which included a handy 4 1/4 x 11 coupon for our next visit.
Can you believe it? That subtle little 35 square inch sign generated nearly 1200 additional square inches of paper! Here, check my math:
8 1/2 x 11: 5 sheets @ 93.5 = 467.5 sq. in.
11 x 17: 1 sheet @ 187 sq. in.
3 x 4 Sticky: 1 sheet @ 12 sq. in.
Coupon: 1 sheet @ 46.75 sq. in.
Receipts: 3 sheets @ 29 = 87 sq. in.
Bag: 1 @ 374 sq. in.
Total: 467.5 + 187 + 12 + 46.75 + 87 = 1174.25 sq. in.
The thing that really got me thinking was the environmental statement printed on the bag! Go figure.




